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LECTURER IN MARKETING (R2). UIC Barcelona

2.2 Breaking News. Logo UIC

The Faculty of Economic and Social Sciences has begun a recruitment and selection process to hire teaching and research staff for the bachelor’s degree in business administration and management. We are looking for someone with a PhD in Marketing to perform mainly teaching and research tasks in areas related to Marketing and Digital Busines (Market Research, Digital Platforms, etc.). The selected applicant will be expected to contribute to the education of undergraduate students and must have a proven track record of effective teaching in English and Spanish.

We offer

  • A full-time contract in a dynamic and international scientific environment in the Faculty of Economic and Social Sciences at UIC Barcelona (Social Science Campus, in Barcelona). A part-time contract may be negotiated.
  • A tenure-track (3-year) position with a mid-term evaluation (depending on the applicant’s profile, the position may automatically become permanent).
  • A competitive salary based on the qualifications and experience of the candidate and financial support for the candidate’s research (in accordance with the experience of the candidate).
  • Start date: September 2024 (date is negotiable).

How to apply

All applications must be submitted in a single PDF document. The title of the document should be your last name.

The document must include:

  • A cover letter with a statement of interest
  • A full CV including contact details

Application deadline

The deadline for applications is 30th April 2024.

More information here.

Job Offer

2.1.Breaking News Logo Univ Valencia

We are looking for a non-doctoral researcher willing to carry out a doctoral thesis at the University of Valencia under the supervision of Natalia Vila and Inés Küster in the framework of a Horizon 2030 Project on Sustainable Food. 

The terms and conditions can be consulted in DOGV of March 7, 2024.

Conctact: This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it.

6th European Social Marketing Conference.    2-Day Winter Training School: Delivering Behaviour Change using Social Marketing (Ljubljana, Slovenia, 2 – 3 November 2024)

2.2. Logo ESM

Join us in Ljubljana for the 6th European Social Marketing Conference which promises to be an inspiring convergence of expertise and innovation in social marketing and behaviour change. Kickstart your conference and enhance your skills at the first ESMA Winter Training School on November 2-3, where you'll dive deep into strategies for Delivering Behaviour Change using Social Marketing. Then, from November 4-6, immerse yourself in over 80 dynamic presentations, workshops, and discussions led by international luminaries and industry professionals dedicated to the study and practice of creating positive behaviour change. Be inspired by the latest European initiatives and global case studies, connect with like-minded peers, and amplify your impact in fostering positive behaviour change across Europe and beyond.

Stay tuned! The call for abstracts and registration for ESMC24 go live on February 26th. Don't miss this opportunity to learn, share, and network at the forefront of social marketing innovation. Find out more and secure your spot at the 6th European Social Marketing Conference: https://bit.ly/ESMC24

ESMA MEMBER DISCOUNTS: All ESMA Members can save 10% on their registration using the code ESMALJ24.

Special Issue Management Letters/ Cuadernos de Gestión “Online Consumer Behavior”

2.1. Logo Cuadernos de Gestión

Management Letters / Cuadernos de Gestión welcomes manuscripts for consideration in the special issue titled “Online Consumer Behavior. We cordially invite you to submit your papers on this topic to the Journal.

Special Issue Information

We invite theoretical, conceptual and empirical papers on (but not limited to) the following topics:

Data mining

Digital Transformation

Digital transformation and education

Big data analytics

Digital entrepreneurship and Startups digital strategy

New technologies applied to education

Information management

Information Technologies (IT)

New student behaviors in digital environments

Data visualization

Marketing automation

Privacy and user data

Social networks analysis

machine learning

Marketing intelligence

Sociology and digital consumer behavior

Artificial intelligence (AI)

Digital trends

Social sciences and online consumer behavior

Digital business

Online reputation management

Multidisciplinary approaches to the study of the online consumer

Digital marketing innovation

Social media marketing

Manuscript Submission Information:

  • Open for submissions:October 1st, 2023.
  • Closing date for new submissions: January 30th, 2024.
  • Extended deadline: February 29th, 2024

Special Issue Editors:

Guest Editor University Rey Juan Carlos

Guest Editor University Rey Juan Carlos

Further information:

For questions regarding this special issue’s content, please contact the Journal Editor (This email address is being protected from spambots. You need JavaScript enabled to view it.) or the guest editor Ana Reyes Menéndez (This email address is being protected from spambots. You need JavaScript enabled to view it.).

CALL FOR PAPERS   Special Issue Journal of Brand Management. “Conscientious Brands: Making Sustainability and Responsibility Work”

2.0 Breaking News. Logo JournalBrandManagement copia

Background of this special issue

As the world faces increasing societal and environmental challenges, stakeholders have raised their expectations for the conduct and integrity of organizations and their brands (Salzer-Mörling and Strannegård, 2007; Bhagwat et al, 2020; Hambrick and Wowak 2019; Sarkar and Kotler 2020). It is no longer enough for brands to merely acknowledge the problems facing the world, stakeholders now believe that brands should actively contribute to solving these problems by improving the quality of life and addressing environmental issues (Ramaswamy and Ozcan, 2016). The sustainability agenda, which balances the needs of people, planet and profit, is rapidly becoming a requirement simply to operate. This means more than simply telling positive stories. It concerns a brand's willingness to embed conscience into its actions and to shift to a broader focus on creating value. This is the arena of conscientious brands, which suggests that brands, like people, can have moral agency and can choose to act in ways that make a positive contribution to the world (Iglesias and Ind, 2016, 2020; Ind and Horlings, 2016). Such brands are built on their willingness to think issues through critically from the perspective of all stakeholders and to work together to deliver transformative change (Ind and Iglesias, 2022). Conscientious brands encompass a moral orientation that can integrate concepts such as sustainability, diversity, inclusion and equality as deliberative acts.  

The aims of this special issue

Due to the increasing interest in the topic and changes in the marketing sphere, it is time to expand the debates and discussions on conscientious brands. We welcome paper submissions that focus on enhancing the existing body of literature on conscientious brands. Contributions can be conceptual and/or empirical (qualitative, quantitative, or mixed methods). Possible research topics include, but are not limited to the following:

First, some recent studies have started to conceptualize the key characteristics of conscientious brands (Iglesias and Ind, 2020; Iglesias et al, 2023; Abratt and Kleyn, 2023). However, more research is needed capable of more profoundly conceptualizing the construct of conscientious brands. In this same line, it is important to further understand its antecedents and outcomes. Some suggested research questions are:

  • What are the key characteristics of conscientious brands?
  • What are the drivers of conscientious brands?
  • What are the expected outcomes for brands embracing conscientiousness?

Second, Ind and Iglesias (2022) have suggested that conscientious brands should define a conscience rooted in a corporate brand purpose and a set of guiding principles, and that this should emerge from a co-creative process with manifold stakeholders. In this regard, future studies should examine (Markovic et al., 2023):

  • What participatory mechanisms need to be promoted to build a conscientious brand?
  • What is the role of co-creation in building conscientious brands?

Third, conscientious brands cannot come alive without a committed network (Rindell et al, 2011) of strategically aligned business partners (Mingione and Leoni, 2020). A few related relevant research questions are:

  • What is the role of business partners in building conscientious brands?
  • How should conscientious brands promote the strategic alignment of their business partners around their organizational conscience?
  • How can conscientious brands monitor, but also empower its business-to-business network?

Fourth, there is extremely scarce research on how to communicate conscientious brands (Ind and Iglesias, 2022). However, it remains key to better understand how to communicate a conscientious value proposition and how to inspire and nudge consumers to adopt more responsible and sustainable behaviours. Overall, future studies should focus on understanding:

  • What are the best potential ways of effectively communicating conscientious brands?
  • What is the role of transparency in communicating conscientious brands?
  • How can conscientious brands best influence their consumers to adopt more responsible and sustainable behaviours?

Fifth, recent research suggests that conscientious brands are co-created from inside out (Biedenbach and Biedenbach, 2022). However, little is still known regarding what the best way to activate the organizational conscience is. This leads to the following research questions:

  • What type of corporate culture can best promote conscientious brands?
  • What are the key traits that should define conscientious leaders?
  • What are the leadership development tools that can help a conscientious brand to internally grow a relevant number of conscientious leaders?

Sixth, conscientious brands will also need to decide how to confront the potential ethical dilemmas related to the new emerging technologies (Brand and Blok, 2019). Artificial Intelligence, machine learning, or geolocalization raise relevant concerns from the consumers and other stakeholders’ perspectives. On the other side, new technologies can also foster new and more sustainable innovations. Some potential research questions are:

  • How should conscientious brands engage with the new emerging technologies?
  • What are the internal mechanisms that need to be promoted in order to ensure an ethical use of the new emerging technologies?
  • What are the opportunities offered by new technologies to promote more conscientious, responsible and sustainable brands?

Submission of manuscripts

Manuscripts submitted for consideration in this Journal of Brand Management (JBM) Special Issue must conform to the latest author guidelines for JBM as outlined on the journal’s website at the time of submission (https://www.palgrave.com/gp/journal/41262). Manuscripts should be between 5,000 and 8,000 words in length, inclusive of words in tables but excluding references. 

Manuscripts must be submitted via the online submission system of JBM while ensuring to select the option Special Issue: Conscientious Brands during submission (https://www.editorialmanager.com/jbma/). 

The submission and review process will be managed by the Journal Guest Editors.

  • The SI submission option will open in the online submission system on 30/06/2024.
  • The closing date for submissions is 30/09/2024.

Contacts and further questions

For all editorial questions regarding the Special Issue please contact the Journal Guest Editors by email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

For all technical submission queries (e.g., problems with the online submission system) please contact Prasanth Dhandapani at the publisher’s Journal Editorial Office by email: This email address is being protected from spambots. You need JavaScript enabled to view it.

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