1. The Spanish Association of Academic and Professional Marketing (AEMARK) announces the Distinction for the Trajectory of the Marketing Professor, which will be awarded during the 36^th International Marketing Conference AEMARK in Murcia.
2. The distinguished professor will attend the Conference as a guest of honor, where he/she will receive a plaque accrediting the Distinction granted. His/her travel and lodging expenses will be covered by AEMARK up to a maximum amount of €800.
3. All professors who have made sustained contributions over time (30 or more years) to the Marketing discipline, and who have had an active involvement with AEMARK and its foundational objectives, will be eligible for the Distinction.
4. To qualify for the distinction, the candidate must be proposed by one or more AEMARK partners. All candidates must submit:
   • Report (no more than four pages) indicating the merits of the candidate to be eligible for recognition.
   • Updated curriculum vitae of the candidate.
   • Three letters of recommendation.
5. The candidacies for the Distinction, with the documentation indicated in the previous point, must be sent by email before June 4^th, 2025 to the AEMARK coordinator of the award: Javier Rodríguez Pinto (premios@aemark.org)
6. Those who propose a candidate accept the basis of the Distinction, and the distinguished professor is committed to participating in the award ceremony.
7. The verdict will correspond to a jury appointed for that purpose, composed of five members of recognized academic prestige, who will have the documentation presented in the nominations of candidates.
8. The decision of the Jury will be final.
9. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Award object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

The AEMARK Recognition for Excellence in Marketing is created to distinguish those Spanish companies (or that develop their activity mainly in Spain) that, as a result of the application of effective marketing strategies, have excelled in their improvement in key indicators of growth and competitiveness, for being innovation leaders, or for the social impact of their marketing actions.

The bases of this Recognition are the following:

1. Only one annual recognition will be granted.
2. The award ceremony will take place in an event organized during the celebration of the 36th International Marketing Conference AEMARK in Murcia in September 2025.
3. The Recognition has an honorary character, but the awarded company will enjoy the following benefits:
   1. Honorary plaque with the mention of Recognition.
   2. Dissemination by AEMARK of the Recognition on its website, newsletter, and any other appropriate media.
   3. Possibility of making public the Recognition on the company’s website, internal documents, and other communication actions.
   4. Chance to present your case as a "success story" at the business session of the next Conference.
   5. Opportunity to access a consulting session with members of the AEMARK Board of Directors to obtain professional advice on marketing issues that the company considers of interest.
   6. AEMARK support for young researchers to do internships/stays in the company.
4. The applications will be submitted by email, sending the required documentation to premios@aemark.org, to the attention of Dr. Javier Rodríguez. The deadline for sending applications ends on June 4^th, 2025.
5. Candidacies can only be submitted by AEMARK members and each candidate must be endorsed by a minimum of five members.
6. The documentation to be submitted for each application must consist of a report of a maximum of 3,500 words that will contain:
   1. Company’s identification and contact information: business name, address, and website.
   2. Executive summary of a maximum length of 500 words.
   3. Memory of the company’s activities and milestones in the field of marketing.
   4. Justified description of the effects of its marketing actions on awareness, value creation, innovation, brand value, internationalization, and/or social responsibility.
   5. Optionally, the report may be accompanied by an audio-visual document that complements the report with relevant information, with a maximum duration of 2 minutes.
7. The jury will consist of five members of recognized academic and/or professional prestige, members of AEMARK, and appointed by the board of directors.
8. The jury will assess the relevance of the marketing actions developed by the company and their impact on awareness, value creation, innovation, brand value, internationalization, and/or social responsibility.
9. The jury's decision will be communicated to the awarded company within a minimum of 30 days before the public award ceremony. Under no circumstances may the company make this information public before the award ceremony. The list of companies nominated for the Recognition will not be made public.
10. The acceptance of the Recognition implies the commitment to attend the award ceremony at the 36th International Marketing Conference AEMARK to be held in September 2025.
11. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Prize object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. The Spanish Association of Academic and Professional Marketing (AEMARK) announces the Best Marketing Research Article Award. The Association awards a first prize to the Best Article and two second prizes.
2. The author/s of the awarded research article will receive a plaque and a certificate of award.
3. The Research Articles published between January 1st and December 31, 2024, will be eligible for the Award. Only the date of printed publication will be considered unless it is an exclusively online publication. The research articles must address a topic relevant to the marketing discipline and have been published in high-impact journals in the field of marketing or related areas that are indexed in JCR’s first quartile (Q1).
4. The proposal of an article as a candidate for the award together with the pertinent documentation must be sent by one of the authors, who must necessarily be a member of AEMARK. The same author may be a candidate with several articles, but in his/her name he/she may only propose one research article. Nevertheless, at least half of the authors of each article proposed for the award must have been members of AEMARK for at least two years at the date of submission of the candidacy. The presentation of the application implies the acceptance of these Bases.
5. The authors of each research article aspiring to the Award will send a single message to the email address: premios@aemark.org, communicating the wish to participate before 24:00 hours on June 4^th, 2025. The message will include:

(1) application for participation,

(2) full reference of the research article,

(3) statement that all authors of the paper agree to participate,

(4) evidence of the quality of the proposed research article and the journal in which it was published, and

(5) electronic copy of the publication.

The subject/title of the message should indicate 'Request AEMARK Award for Best Research Article'.

6. AEMARK will make public the list of the research articles that are candidates for the Award, indicating their complete reference (authors, title, journal, and date of publication).
7. The decision will correspond to a jury appointed for that purpose, composed of three researchers of recognized prestige. This Jury will fundamentally value the interest and contribution to the marketing discipline of the research articles, their methodological rigor, and the impact of the journal in which they have been published.
8. The announcement of the Award will be made public at the 36^th International Marketing Conference AEMARK, to be held in Murcia and will be final.
9. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Award object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. To promote scientific research with the highest quality standards, AEMARK (Asociación Española de Marketing Académico y Profesional) announces the Best Paper Award of the Spanish Journal of Marketing – ESIC (SJM-ESIC), which will be awarded during the 36^th International Marketing Conference AEMARK in Murcia in September 2025.
2. The author(s) of the award-winning Research Paper will receive public recognition during the 36^th International Marketing Conference AEMARK, a diploma, and a €1,500 reward from AEMARK. When there are several authors, the distribution of this economic reward will be the responsibility of the authors.
3. Research papers published in any of the 2023 issues of the Spanish Journal of Marketing-ESIC will be eligible for the award. Articles in which one of the authors has also been the author of a winning article in one of the last three editions will not be eligible for the award. In addition, if the authors of an article agree that the article should not be considered as a candidate for the award, they should inform the Editor-in-Chief of SJM-ESIC before June 4^th, 2025 in order to exclude it.
4. AEMARK will publish the list of candidate Research Papers, indicating their full reference.
5. To select the winning paper, the two papers that have had the greatest impact on the published literature to date (Web of Science, SCOPUS, Google Scholar) will be pre-selected from each issue. Subsequently, an independent well-reputed researcher, appointed for this purpose by the Editorial Board of the journal, will select the paper according to the following criteria: interest and implications for the marketing discipline, originality and innovation, appropriate use of the methodology, and quality of the literature review.
6. The public recognition and award ceremony will take place at the 36^th International Marketing Conference AEMARK in September 2025. The decision will be final and will be subsequently published on the website of the SJM-ESIC.
7. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Award object of these bases. The legal basis is the consent given when submitting your application. Your personal data may be shared with ESIC University for the call, endowment, management, and granting of the Award, as well as for the publication of the winning or selected texts. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. In recognition of the important role of anonymous reviews and the significant added value generated throughout this process, AEMARK (Asociación Española de Marketing Académico y Profesional), announces the Best Reviewer Award of the Spanish Journal of Marketing-ESIC (SJM-ESIC). AEMARK and SJM-ESIC particularly welcome constructive reviews that enable authors to identify the main weaknesses of their papers and offer guidance on how to overcome these limitations to finally achieve the publication of a relevant contribution.
2. A distinction will be given for each of the four issues published in 2025.
3. The award-winning reviewers will receive public recognition, a diploma, and a €500 reward granted by AEMARK.
4. Each award will be chosen for the revisions made to all the papers whose final decision (positive or negative) has been taken in the period corresponding to the acceptance of the papers finally published in each issue.
5. The awarded reviewer of each issue will be identified using a criterion that considers three filters. Authors of each reviewed paper will select the review that has been most useful and interesting to improve their papers. The SJM-ESIC editorial board will identify the potential best reviewers. The final decision will be made by an independent well-reputed researcher with wide experience in review processes.
6. The public recognition and award ceremony will take place at the 36^th International Marketing Conference AEMARK in September 2025. The decision will be final and will be subsequently published on SJM-ESIC’s website.
7. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Award object of these bases. The legal basis is the consent given when submitting your application. Your personal data may be shared with ESIC University for the call, endowment, management, and granting of the Award, as well as for the publication of the winning or selected texts. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. The Spanish Association of Academic and Professional Marketing (AEMARK) announces the Scientific Dissemination on Social Networks Award “Marketing in 90 seconds”.
2. The author of the best scientific dissemination video will receive an accreditation diploma and a remuneration of €500, financed by AEMARK. If the video is made by several people, the remuneration will be divided among them. If the jury deems it appropriate, one or two accesits prizes may be awarded.
3. The author of the video must be a member of AEMARK at the time of sending the video.
4. The video can be made by one or more people, but each participant can only appear in one video. In case the video is made by several people, all of them must appear in the video.
5. Applicants for the award will email to divulga@aemark.org, before June 30^th, the following documentation:

• Video recorded vertically with MP4 or MOV format with a duration no longer than 90 seconds. In the video the candidate for the award will appear explaining a marketing concept or answering a marketing question. The video must not include a cover.
• Name and surname of the applicant, university, and marketing question or concept explained in the video.
• References used to explain the marketing concept or question
  6. The video will be uploaded to AEMARK’s profile on Social Networks. AEMARK will reserve the right to not publish videos that it considers do not meet the criteria of scientific rigor and quality.
  7. The procedure for awarding the Prize will be based on scientific rigor in explaining the concept or answering the marketing question, the ability to reach a non-specialized audience, the creativity of the video, the quality of the video in terms of image, sound and audiovisual elements, and the diffusion of the video in social media. The verdict will correspond to a Jury designated for this purpose, made up of three AEMARK researchers.
  8. The award decision will be made public at the 36^th AEMARK International Marketing Conference, to be held in Murcia, and will be final.
  9. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Award object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to divulga@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. The Spanish Association of Academic and Professional Marketing (AEMARK) announces the Recognition to the Best Paper presented at the 36^th International Marketing Conference AEMARK, in Murcia.
2. The author/s of the best paper will receive a plaque, a diploma, and a €500 reward, financed by the Organizing Committee.
3. The procedure for awarding the Prize will be based on the quality of the submitted work, considering its originality and its contribution to the Marketing area. Among all papers accepted for presentation at the 36^th International Marketing Conference AEMARK, ten (or a higher number in case of a tie) will be preselected as candidates for the Prize. This preselection will be made according to the scores given in the Conference’s evaluation process reports. The decision will correspond to a jury appointed for that purpose, composed of three researchers of recognized prestige.
4. The award decision will be made public at the 36^th International Marketing Conference AEMARK, to be held in Murcia, and will be final.
5. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Prize object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. The Spanish Association of Academic and Professional Marketing (AEMARK) announces the Award/Recognition for Best Work in Progress presented at the 36^th International Marketing Conference, in Murcia.
2. The author/s of the best work in progress will receive a diploma.
3. The procedure for awarding the Prize will be based on the quality of the submitted work, considering the originality of the work and its contribution to the Marketing area. Among all works in progress accepted for presentation at the 36^th International Marketing Conference AEMARK, ten (or a higher number in case of a tie) will be preselected as candidates for the Prize. This preselection will be made according to the scores given in the Conference’s evaluation process reports. The verdict will correspond to a jury appointed for that purpose, composed of three researchers of recognized prestige.
4. The award decision will be made public at the 36^th International Marketing Conference AEMARK, to be held in Murcia, and will be final.
5. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Prize object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. The Spanish Association of Academic and Professional Marketing (AEMARK) announces the Award/Recognition for the Best Poster presented at the 36^th International Marketing Conference AEMARK, in Murcia.
2. The author/s of the Best poster will receive a diploma.
3. The procedure for awarding the Prize will be based on the quality of the poster presented, considering the originality of the work and its contribution to the Marketing area. The final verdict will correspond to a jury appointed for this purpose, composed of three researchers of recognized prestige.
4. The award decision will be made public at the 36^th International Marketing Conference AEMARK, to be held in Murcia and, will be final.
5. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Prize object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

1. ESIC University and the Spanish Association of Academic and Professional Marketing (AEMARK) announce the Business Relevance of Research in Marketing Award, which seeks to recognize the managerial implications of knowledge generated by academic research projects in the Marketing area, thus promoting transfer and collaboration between scholars and practitioners.
2. This prize, which will be awarded during the celebration of the 36th AEMARK International Marketing Conference in Murcia, aims to encourage the applicability of Marketing research presented during the conference and seeks to distinguish those contributions that produce significant progress in their respective areas of knowledge with direct relevance for marketing professional. The aim is to recognize the effort and dedication of the Academia, which through research contributes to the transfer of knowledge to companies and institutions.
3. The authors of the Business Relevance of Marketing Research Award’s winning paper will receive a plaque, a diploma, and a €500 reward financed by ESIC University. The authors of the finalist papers will also receive a diploma (see point 5). All of them will be invited to contribute to the publication Unibusiness AEMARK – Transferencia de Marketing Universidad-Empresa with an informative article derived from their research work aimed at marketing professionals.
4. All papers accepted for the Conference general program will be eligible for this award, as long as in the paper submission authors have expressly expressed their desire to participate in this call. Said participation implies that, in the event of being nominated as winners or finalists of the award, the authors commit themselves to submit a version of their paper for possible publication in the next issue of Unibusiness AEMARK – Transferencia de Marketing Universidad-Empresa, complying with the deadlines, writing guidelines and review process established by the journal. The presentation of the candidacy implies the acceptance of these Bases.
5. The evaluation process includes both academic and business experts. In a first phase, ten papers will be preselected from those that in the review process received the highest scores in the assessment criterion about the interest of the research findings for their dissemination among companies and institutions. As a complementary criterion and to ensure academic quality, each paper’s total score will also be considered and a minimum cut-off score will be established to identify these ten papers (exceptionally, in the event of a tie, more may be preselected). In a second phase, preselected papers will be evaluated by a jury composed of experts from the business world, who will be appointed by both AEMARK and ESIC University. The jury will choose the finalist papers and, among them, the winner of the Award. In its verdict, the jury will take into account the practical application and the managerial implications of the research findings, its social impact and its potential for meaningful knowledge transfer to companies as well as public or private institutions.
6. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Award object of these bases. The legal basis is the consent given when submitting your application. Your personal data may be shared with ESIC University for the call, endowment, management, and granting of the Award, as well as for the publication of the winning or selected texts. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.

Sponsors:

1. This call aims to encourage the attendance and participation of Latin American researchers in the International Marketing Conference AEMARK (Spanish Association of Academic and Professional Marketing). With this purpose in mind, AEMARK offers the possibility of obtaining financial assistance to Latin American researchers who present the best papers or works in progress of this origin. The authors must send their papers or work in progress to be evaluated within the period established by the organizers of the 36^th International Marketing Conference AEMARK to be held in September in Murcia.
2. Authors who come from any Latin American country and are currently developing their research activity there may be eligible for the grant. The author who applies for the grant must prove his/her origin by means of a valid passport from a Latin American country. The application for these grants implies the acceptance of these Bases.
3. To qualify for the grant, it is enough that one of the researchers of the paper or work in progress meets the requirements indicated in Point 2, regardless of the origin of the co-authors of the research.
4. Up to a maximum of three grants may be awarded (maximum one per person and paper). The aid is intended to finance the travel expenses of the researcher from Latin America to Spain, who must necessarily attend the conference and be registered in it. Each travel stipend will amount to a maximum of €500.
5. Authors who wish to obtain this grant must present a paper or work in progress at the 36^th International Marketing Conference AEMARK to be held in Murcia. The application for the grant will be made once the evaluation process is finished, once the paper or work in progress has been accepted for presentation to the Conference. Applicants must send an email to aemarklatinoamerica@aemark.org communicating the wish to participate in this call, including:

(1) a request for participation,

(2) complete reference of the submitted paper,

(3) declaration that the Latin American researcher who could receive the grant is not affiliated to any Spanish university, and

(4) copy of the valid passport of the author who applies for the grant.

The subject of the message should be "AEMARK - Request for grant for papers presented by Latin American researchers". The submission of applications for this call must be made within 15 days from the communication of the acceptance of papers and works in progress for presentation at the Conference.

6. The procedure for granting aid will be based on the quality of the submitted work, considering its originality and contribution to the marketing area, while also prioritizing the granting of the aid to those researchers who have not received it in the last two years. The verdict will correspond to a jury appointed for that purpose, composed of three researchers of recognized prestige. To make the decision, the jury will take into account the reports of the evaluation process of the Conference. The Jury will elaborate a ranking with the three authors to whom the aid is granted and three substitutes.
7. The decision will be communicated in advance to the authors to whom the aid is granted, who before July 20^th, 2025 will have to prove they have formalized their registration and booked their trip to Murcia to attend the Conference. If any of the awarded authors fail to meet this requirement, the grant will go to the next substitute. To make the grant effective, all travel expenses must be justified by an original invoice at the beginning of the Conference.
8. The decision of the Jury will be final and will be made public during the celebration of 3the 4th International Marketing Conference AEMARK in Murcia in September 2025.
9. Data protection. Personal data contained in the candidacies will be processed by the ASOCIACIÓN ESPAÑOLA DE MARKETING ACADÉMICO Y PROFESIONAL (AEMARK), VAT number G84642537, for the call, endowment, management, and granting of the Prize object of these bases. The legal basis is the consent given when submitting your application. You can obtain additional information or exercise your rights of access, rectification, deletion, opposition, portability, and limitation by sending an email to premios@aemark.org. You can also file a claim with the control authority if you consider data treatment inappropriate.