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AEMARK organizes two seminars at the beginning of each year: the teaching seminar and the research seminar.

With the research seminar AEMARK aims to provide training in novel analytical techniques and tools that researchers in this area can use to execute their research.

Regarding the teaching seminar, the topics addressed are related to aspects related to the teaching activity, providing tools or new methodologies that can be implemented in the classes; as well as the development of the career of teachers in that area.

From AEMARK we want to thank both the speakers and the participants for their presence and interest in these seminars. We are very satisfied with the response they have had, so we are committed to conducting new seminars that we hope will be useful in the development of the teaching and research activity of professors in the area of Marketing and Market Research.

Previous Editions

Teaching

2020

2020

Industrial Doctorate

2020

2019

2019

Active methodologies for marketing teaching

2018

2018

Teaching online at traditional universities

2018

2017

2017

The new accreditation system for access to university faculty

2016

2016

Challenges of marketing teaching in the new regulatory framework

2016

2015

2015

Decreto de Acreditación del Profesorado

2014

2014

Emotional intelligence and its practical applications

2014

2013

2013

Planning and development of the subject "End of degree work" in the new degree programs

Research

2019

Neuroscientific methods for marketing research

2019

2018

Experimental research and its application in marketing

2017

Big Data Analysis for Marketing applications

2017

2016

The use of PLS for research in Marketing

2015

Decree of Accreditation of University Faculty

2015

2014

Experiments in Marketing research

2013

Discrete Choice Models with Random Coefficients

2013

logoaem fondoazul1.fwThe Spanish Association of Academic and Professional Marketing

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