The XXXVII AEMARK International Marketing Congress 2026 is coming to Malaga from September 9th to 11th, 2026!
Under the motto “Smart Marketing: Creating Value in the Digital Age,” we invite you to participate in a congress that will transform Málaga into the international epicenter of academic and professional marketing. For three days, researchers, professors, and professionals will share knowledge, experiences, and trends on how marketing, driven by technology and data, is becoming a powerful engine for transformation and value creation for organizations and society.
At the University of Málaga , an institution committed to academic excellence, innovation, and engagement with the business community, we are working with enthusiasm and a strong sense of responsibility to ensure this edition is a space for meeting, dialogue, and collaboration. We want your scientific contributions to find an enriching environment where new ideas, strategic alliances, and opportunities can emerge.
Málaga, an international hub for technology and culture , will be the perfect setting for a congress that combines marketing, data, and strategic vision. An open, dynamic, and rapidly expanding city, it reflects the spirit of this edition: innovation, connection, and the future.

