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The Department of Market Research and Quantitative Methods at ESIC University invite applications for a position as full time Assistant Professor.

 

The Department of Market Research and Quantitative Methods at ESIC University invite applications for a position as full time Assistant Professor.

They are looking for candidates with a Ph.D. in Business Administration, Marketing or in another Business-related discipline, with strong background on quantitative methods to contribute to teaching in Market Research, Mathematics, Statistics and Data Analysis in the bachelor programs at ESIC University. For this position, we are specifically looking for candidates with an interest in and documented experience from research on business markets and business market dynamics. The successful candidate is expected to actively participate in one or more of the ongoing research streams. For more information, please follow the link: https://www.researchgate.net/job/953636_Faculty_positions_at_ESIC_University

I International Workshop on current trends in customer experience in the retail and services industries (CTCEX 2021)

I International Workshop on current trends in customer experience in the retail and services industries (CTCEX 2021)

 

The University of Zaragoza (Spain) and the GENERES research group are proud to announce the “I International Workshop on Current Trends in Customer Experience in the Retail and Services Industries”. This workshop will be hosted for academic researchers and practitioners in the field of customer experience, providing a forum to review and discuss current trends in the retail and services industries.

The CTCEX 2021 workshop will be held on October 7-8, 2021. Given the health conditions due to COVID-19, the event will be organized virtually; participation is free of charge.

Researchers interested in participating in the workshop are invited to submit an extended abstract (maximum 1,000 words, excluding tables, figures and references) of their academic work to this email address: This email address is being protected from spambots. You need JavaScript enabled to view it., indicating “Submission to CTCEX 2021”

Authors are invited to submit original work in all areas related to current trends in customer experience. CTCEX 2021 welcomes both theoretical and empirical submissions.

In keeping with the theme, topics of interest for this workshop include, but are not limited to, the following areas:

  • Customer experience (considering its antecedents or consequences in the short or long term, such as equity drivers, past experiences, customer retention, customer relationship expansion, etc.).
  • Customer journey (from a conceptual or empirical point of view).
  • The analysis of touchpoints considering all possibilities: firm-initiated contacts, customer-initiated contacts, customer-to-customer interactions, customer-to-objects interactions, social or external touchpoints.
  • The study of customer complaints and service recovery processes and their impact on customer experience.
  • The impact of emerging technology (artificial intelligence, virtual reality, augmented reality, wearables, and the Internet of Things) on customer experience.
  • Service innovation design and customer experience co-creation.
  • The impact of COVID-19 on customer experience.
  • Customer experience in services, such as tourism and hospitality industries during COVID-19.
  • How can firms improve customer experience in today’s age of omni-channel shopping?

More information: http://generes.unizar.es/es/ctcex-2021/

Deadline:

  • July 16, 2021: Submission deadline
  • July 30, 2021: Notification of acceptance sent to corresponding authors
  • September 13, 2021: Registration deadline for attendance (CTCEX 2021 is free of charge for partipants).
  • October 7-8, 2021: Virtual Workshop

Chairs:

  • Iguácel Melero (Associate Professor at the University of Zaragoza. Associate Editor, UCJC Business & Society Review)
  • Jesús Cambra-Fierro (Full Professor at the University Pablo de Olavide. Editorial Board, Service Business)
INTERNATIONAL WORKSHOP ON GAMIFICATION AND MOTIVATIONAL TECHNOLOGIES (GAMOTEC 2021)

INTERNATIONAL WORKSHOP ON GAMIFICATION AND MOTIVATIONAL TECHNOLOGIES (GAMOTEC 2021)

 

The Department of Marketing at the University of Zaragoza (Spain) and the GENERES research group are proud to host the International Workshop on Gamification and Motivational Technologies (GAMOTEC 2021), September 7-8 2021. This workshop is aimed at academic researchers and practitioners seeking to advance knowledge in the field of gamification and motivational technologies.

The information related to the workshop is in the following link: gamotec.unizar.es

Due to the current COVID-19 situation, the GAMOTEC 2021 workshop will be held online; participation is free of charge.

Researchers interested in participating are invited to submit an extended abstract (between 1,000 and 2,000 words) of their works to the following email address: This email address is being protected from spambots. You need JavaScript enabled to view it.

Important dates:

  • June 11, 2021: Submissions deadline
  • July 23, 2021: Notification of acceptance sent to corresponding authors
  • August 27, 2021: Registration deadline
  • September 7-8, 2021: Workshop
AIRSI2021

AIRSI2021

Authors interested in this special issue should submit the preliminary version of their papers (extended abstract, work in progress or full papers) to AIRSI2021: Technologies 4.0 in Tourism, Services & Marketing.

Here an in-depth debate will take place and the general lines of the Special Issue will be established in more detail. AIRSI2021 will be an online conference to be held 12-14 July 2021 with a submission deadline of 10 May 2021.

Special issue Service Business (Springer Nature).

Special issue Service Business (Springer Nature).

Implementing Industry 4.0 Technologies in Services: Challenges to reinvent the services business (Impact factor year 2019= 2.169)

 

The emerging Industry 4.0 technologies (also known as Technologies 4.0) represent a great opportunity to increase customer value in the service sector (Lee and Lee, 2020). These advanced technologies are surpassing the advantages of previous digital tools by incorporating disruptive analytical systems and hardware such as: Artificial Intelligence (AI), autonomous robots, virtual and augmented reality (VR/AR), Big Data analytics, cloud computing or the Internet of Things (IoT). However, previous research on the advent of the Fourth Industrial Revolution has been focused on the impact of Technologies 4.0 on manufacturing and supply chain operations (Alcácer and Cruz-Machado 2019), ignoring their tremendous potential to shape current and future service interactions with customers. Indeed, these technologies have enhanced the dynamic capabilities of organizations to rapidly respond to the evolving customer needs and preferences (Lee and Lee, 2020).

This special issue aims to fill existing gaps in the literature to deepen the current understanding of Technologies 4.0 impact on customer value and customer experiences in services. Research should examine relevant customers’ perceptions, attitudes and behaviors derived from the implementation of these technologies in service sectors. Studies about the challenges and concerns related to this Fourth Industrial Revolution in the service domain are also welcomed. We are open to a wide range of methods, including both qualitative and quantitative empirical research. Theoretical, conceptual and critical papers are also welcomed as far as they contribute to establish the fundaments for a better comprehension of the consequences of such innovative technologies. We also invite to submit interdisciplinary research that broaden the scope of current knowledge or cross-cultural studies analyzing the global nature of these phenomena.

A non-exhaustive list of some sample topics that merit exploration would include:

  • Technologies 4.0 introduction in services: managers, employees and customers approach
  • Differential features of Technologies 4.0 and their contribution to generate customer value
  • Opportunities of Technologies 4.0 to shape new customer experiences in services
  • Technologies 4.0 for a better management of the customer journey
  • The influence of Technologies 4.0 in services branding
  • The role of touch versus tech in technology driven services
  • Impact of AI implementation on efficiency at different service industries
  • Use of smart robots in the transformation of frontline and other service processes
  • Robots and other technologies as customers’ social companions
  • Potential benefits of employing VR/AR technologies to enhance customer experience in services
  • Challenges related to the use of Big Data analyses and cloud computing in service business
  • Strategies to develop new services based on IoT technology
  • The dark side of Technologies 4.0
  • Users concerns about the disruptive changes derived from Technologies 4.0
  • Ethics in the Fourth Industrial revolution: privacy, security and other threats derived from a higher dependence on technology

 

Submissions dates:

1 October 2021 to 31 January 2022

Guest Editors:

  • Carlos Flavián (Universidad de Zaragoza) This email address is being protected from spambots. You need JavaScript enabled to view it.

Daniel Belanche (Universidad de Zaragoza) This email address is being protected from spambots. You need JavaScript enabled to view it.

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