CALL FOR PAPERS   Special Issue Journal of Brand Management. “Conscientious Brands: Making Sustainability and Responsibility Work”

2.0 Breaking News. Logo JournalBrandManagement copia

Background of this special issue

As the world faces increasing societal and environmental challenges, stakeholders have raised their expectations for the conduct and integrity of organizations and their brands (Salzer-Mörling and Strannegård, 2007; Bhagwat et al, 2020; Hambrick and Wowak 2019; Sarkar and Kotler 2020). It is no longer enough for brands to merely acknowledge the problems facing the world, stakeholders now believe that brands should actively contribute to solving these problems by improving the quality of life and addressing environmental issues (Ramaswamy and Ozcan, 2016). The sustainability agenda, which balances the needs of people, planet and profit, is rapidly becoming a requirement simply to operate. This means more than simply telling positive stories. It concerns a brand's willingness to embed conscience into its actions and to shift to a broader focus on creating value. This is the arena of conscientious brands, which suggests that brands, like people, can have moral agency and can choose to act in ways that make a positive contribution to the world (Iglesias and Ind, 2016, 2020; Ind and Horlings, 2016). Such brands are built on their willingness to think issues through critically from the perspective of all stakeholders and to work together to deliver transformative change (Ind and Iglesias, 2022). Conscientious brands encompass a moral orientation that can integrate concepts such as sustainability, diversity, inclusion and equality as deliberative acts.  

The aims of this special issue

Due to the increasing interest in the topic and changes in the marketing sphere, it is time to expand the debates and discussions on conscientious brands. We welcome paper submissions that focus on enhancing the existing body of literature on conscientious brands. Contributions can be conceptual and/or empirical (qualitative, quantitative, or mixed methods). Possible research topics include, but are not limited to the following:

First, some recent studies have started to conceptualize the key characteristics of conscientious brands (Iglesias and Ind, 2020; Iglesias et al, 2023; Abratt and Kleyn, 2023). However, more research is needed capable of more profoundly conceptualizing the construct of conscientious brands. In this same line, it is important to further understand its antecedents and outcomes. Some suggested research questions are:

  • What are the key characteristics of conscientious brands?
  • What are the drivers of conscientious brands?
  • What are the expected outcomes for brands embracing conscientiousness?

Second, Ind and Iglesias (2022) have suggested that conscientious brands should define a conscience rooted in a corporate brand purpose and a set of guiding principles, and that this should emerge from a co-creative process with manifold stakeholders. In this regard, future studies should examine (Markovic et al., 2023):

  • What participatory mechanisms need to be promoted to build a conscientious brand?
  • What is the role of co-creation in building conscientious brands?

Third, conscientious brands cannot come alive without a committed network (Rindell et al, 2011) of strategically aligned business partners (Mingione and Leoni, 2020). A few related relevant research questions are:

  • What is the role of business partners in building conscientious brands?
  • How should conscientious brands promote the strategic alignment of their business partners around their organizational conscience?
  • How can conscientious brands monitor, but also empower its business-to-business network?

Fourth, there is extremely scarce research on how to communicate conscientious brands (Ind and Iglesias, 2022). However, it remains key to better understand how to communicate a conscientious value proposition and how to inspire and nudge consumers to adopt more responsible and sustainable behaviours. Overall, future studies should focus on understanding:

  • What are the best potential ways of effectively communicating conscientious brands?
  • What is the role of transparency in communicating conscientious brands?
  • How can conscientious brands best influence their consumers to adopt more responsible and sustainable behaviours?

Fifth, recent research suggests that conscientious brands are co-created from inside out (Biedenbach and Biedenbach, 2022). However, little is still known regarding what the best way to activate the organizational conscience is. This leads to the following research questions:

  • What type of corporate culture can best promote conscientious brands?
  • What are the key traits that should define conscientious leaders?
  • What are the leadership development tools that can help a conscientious brand to internally grow a relevant number of conscientious leaders?

Sixth, conscientious brands will also need to decide how to confront the potential ethical dilemmas related to the new emerging technologies (Brand and Blok, 2019). Artificial Intelligence, machine learning, or geolocalization raise relevant concerns from the consumers and other stakeholders’ perspectives. On the other side, new technologies can also foster new and more sustainable innovations. Some potential research questions are:

  • How should conscientious brands engage with the new emerging technologies?
  • What are the internal mechanisms that need to be promoted in order to ensure an ethical use of the new emerging technologies?
  • What are the opportunities offered by new technologies to promote more conscientious, responsible and sustainable brands?

Submission of manuscripts

Manuscripts submitted for consideration in this Journal of Brand Management (JBM) Special Issue must conform to the latest author guidelines for JBM as outlined on the journal’s website at the time of submission ( Manuscripts should be between 5,000 and 8,000 words in length, inclusive of words in tables but excluding references. 

Manuscripts must be submitted via the online submission system of JBM while ensuring to select the option Special Issue: Conscientious Brands during submission ( 

The submission and review process will be managed by the Journal Guest Editors.

  • The SI submission option will open in the online submission system on 30/06/2024.
  • The closing date for submissions is 30/09/2024.

Contacts and further questions

For all editorial questions regarding the Special Issue please contact the Journal Guest Editors by email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

For all technical submission queries (e.g., problems with the online submission system) please contact Prasanth Dhandapani at the publisher’s Journal Editorial Office by email: This email address is being protected from spambots. You need JavaScript enabled to view it.


uic logo header 1 1429783024


The Faculty of Economic and Social Sciences at the Universitat Internacional de Cataluña, has begun a recruitment and selection process to hire teaching and research staff for the Bachelor's Degree in Business Administration and Management. We are looking for someone with a PhD in Marketing to perform mainly teaching and research tasks in areas related to Marketing (Principles in Marketing, Advertising, Digital Marketing, Retail, etc) The selected applicant will be expected to contribute to the education of undergraduate students and must have a proven track record of effective teaching in English and Spanish.

We offer

A full-time contract in a dynamic and international scientific environment in the Faculty of Economic and Social Sciences at UIC Barcelona (Social Science Campus, in Barcelona). A part-time contract may be negotiated.

A tenure-track (3-year) position with a mid-term evaluation (depending on the applicant’s profile, the position may automatically become permanent).

A competitive salary based on the qualifications and experience of the candidate and financial support for the candidate’s research (in accordance with the experience of the candidate).

Start date: September 2024 (date is negotiable).

How to apply

All applications must be submitted in a single PDF document. The title of the document should be your last name.

The document must include:

  • A cover letter with a statement of interest
  • A full CV including contact details

Application deadline

The deadline for applications is 15th February 2024

More information here.

CALL FOR PAPERS: The North American Social Marketing Conference (15-18 may 2024)

2.3 Logo NSM Congress


The theme for the next North American Social Marketing Conference is A DOSE OF HOPE: FOSTERING UNITY, INSPIRING CHANGE. The Conference will be held at the Sheraton Sand Key, Clearwater Beach, Florida. 

Help inspire others, share knowledge and drive forward best practice in Social Marketing by sharing your work at NASMC 2024.

Conference tracks

The WSMC conference organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following tracks;

  1. Public Health, Healthcare, and Determinants of Health
  1. Environmental Sustainability, One Health, and Emergency Settings
  1. Social Justice, Equity, Diversity, Inclusion, and Stigma
  1. Business for Social Good, Innovative Partnerships, and Commercial Determinants of Health
  1. Research Methodologies
  1. Advancing Social Marketing Theory & Thought


- Call for abstracts: 22 january 2024.

- Early bird registration: 8 december 2023.

More information here

11th International Conference Research on National Brand & Private Label Marketing (July 8th-10th  2024)

2.1. Logo NBPL

After celebrating all ten previous editions in Barcelona, the NB&PL International Conference moves to Oxford, where Oxford Brookes University will host the eleventh edition.

As usual, this conference welcomes papers on topics related to national brand or private label issues from both consumer and managerial perspectives across different sectors. We particularly encourage submissions related to the following topics: 

- Emerging trends in international brand management.

- Creating a seamless customer experience across different channels.

- Smart store formats and the use of technology in brand management decisions.

- Managing brands from an omnichannel perspective.

- Optimizing assortment mix.

- Recent food and non-food strategies for NBs and PLs.

- Ethical aspects in NBs and PLs management.

- Optimizing shelf-space distribution between NBs and PLs.




January 15th, 2024


Juan Carlos Gázquez-Abad (University of Almería, Spain), Nicoletta Occhiocupo (Oxford Brookes University, UK), and José Luis Ruiz-Real (University of Almería, Spain) 


Conference papers will be published as chapters in a conference proceedings book entitled “Advances in National Brand and Private Label Marketing. Eleventh International Conference, 2024” by the prestigious publisher Springer. Conference papers will also be accessible online through Springer’s online platform, for a quick and effective dissemination of the conference participant’s research work. 

Similar to previous editions, all papers must be formatted according to the conference’s format and submitted through the conference management system, before the peer review process. 

Further details are published in the conference website.


  • Conference paper submission deadline: January 15th, 2024.
  • Authors notification date: February 20th, 2024.
  • Accepted papers camera-ready: March 15th, 2024.
  • Springer book publication: at least one of the co-authors must register by March 22nd, 2024.
  • Conference dates: July 8th – July 10th, 2024 (in person only). 
IPDMC 2024 will take place in Trinity College, Dublin, Ireland on June 5-7, 2024.


IPDMC has established itself as a critical reference point on the innovation and product development management landscape over the last three decades.

Last year we reflected on the first 30 IPDMC conferences and looked ahead to see what opportunities and challenges the future might bring. Over these three decades, the landscape has changed significantly. New frameworks have emerged and shown their power to identify, explain and anticipate patterns, practices and dynamics. New researchers have emerged also with energy, curiosity and capability to design and implement research that is rigorous, reflective and relevant. So, for the 31st conference, IPDMC 2024,  we explore how we can leverage a plurality of perspectives for impactful innovation. This theme is relevant: the changes taking place in our society challenge us to develop responses incorporating multiple points of view so as to ensure that the innovations deployed provide timely and impactful solutions.

logoaem fondoazul1.fwThe Spanish Association of Academic and Professional Marketing



rrsslog.fwconlink.fw Facebook Twitter Instagram

Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
More information Ok Decline