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The digitalization of society is paramount for economic competitiveness and societal well-being. The sanitary, economic and social crisis caused by the COVID-19 pandemic has accelerated the digital transformation of the hospitality and tourism industries (Vo-Thanh et al., 2022), which rely on new technologies to lay foundations to create new sustainable, competitive, innovative, responsible and inclusive business models. Immersive technologies are critical for the effective digitalization of hospitality and tourism. Since Milgram and Kishino (1994) developed the reality-virtuality continuum to classify different realities, Flavián et al. (2019) refined the continuum by suggesting the inclusion of pure mixed reality, where virtual objects fit perfectly with the physical world and reflect more accurately how technological developments set up the current digital-physical touchpoints. Immersive technologies such as Virtual Reality (VR), Augmented Reality (AR), Augmented Virtuality (AV) and Pure Mixed Reality (PMR), also known as XR technologies (Rauschnabel et al., 2022) are shaping new environments where real and digital objects are integrated at different levels, resulting in hybrid customer experiences.

Hospitality and tourism can benefit from Industry 4.0 technologies, given the intangible and experiential nature of the consumer experience (Tussyadiah et al., 2018). Immersive technologies have great potential to affect all the sub-dimensions of the experience during the entire customer journey (Flavián et al., 2019). Acting upon basic, conventional experiences, immersive technologies can generate supported experiences, either directly by assisting the customer on the same plane of reality, or indirectly by acting upon a different plane. In addition, empowered experiences involve the technology itself creating a new experience with a singular entity. This new experience can be related, or unrelated, to the customer's core experience. In related empowered experiences, the new experience created by the technology is closely related to what consumers experience and complements the user's core experience. In diverted empowered experiences, the technology itself creates a new experience not directly related to the users' core experience, but which does influence what they are experiencing. Although immersive technologies have great potential to enhance the guests’ (consumers’) experience, they also blur the lines between technology use and guest experience.

While the recent years have witnessed a tremendous growth in the development of immersive technologies, the definitive take-off in the end-consumer market has yet to take place. The lack of appealing content and satisfactory experiences, rather than the cost of acquiring the relevant equipment, are the main barriers to mass adoption (Statista, 2021). Academic research has mostly been conceptual, and empirical studies are still in their infancy. Furthermore, recent global crises have created an uncertain environment. There is an urgent need to understand how immersive technologies can help individuals cope with today’s economic and social challenges, such as safety and security, avoiding crowded places, overtourism reactions and dealing with freedom-privacy trade-offs. These challenges may affect consumers’ perceptions of the value they derive from their hospitality and tourism experiences.

This special issue aims to deepen our current understanding of the impact of immersive technologies on customer experiences, knowledge that can be used to generate valuable customer experiences. Studies should analyze customers’ key motivations, perceptions, emotions, attitudes and behaviors related to the implementation of these technologies in hospitality ­and­ tourism. We are open to the application of different methods, including both qualitative and quantitative empirical research. Theoretical, conceptual and critical papers are also welcomed if they contribute to a better understanding of the implications of these innovative technologies for customers, services and society in general. A potential list of topics that merit exploration include, but are not limited to, the following:

Submissions Information:

Prospective authors are strongly encouraged to contact the special issue editors regarding potential topics of interest or any questions/suggestions regarding the special issue to This email address is being protected from spambots. You need JavaScript enabled to view it..

Abstracts (up to 1000 words) can be submitted directly to the guest editors via email This email address is being protected from spambots. You need JavaScript enabled to view it. by 1 April 2023. Abstracts must be concise and to the point, with appropriate references.

Full papers must be submitted by 30 September 2023 through ScholarOne Manuscripts, the online submission and peer review system.

Please select the correct issue to submit to: “Immersive Technologies in Hospitality and Tourism”. Registration and access is available at: http://mc.manuscriptcentral.com/ijchm Author guidelines for IJCHM can be found at: http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?id=ijchm

Guest Editors:

• Carlos Flavián, University of Zaragoza, Spain (This email address is being protected from spambots. You need JavaScript enabled to view it.)
• Iis Tussyadiah, University of Surrey, United Kingdom (This email address is being protected from spambots. You need JavaScript enabled to view it.)
• Carlos Orús, University of Zaragoza, Spain (This email address is being protected from spambots. You need JavaScript enabled to view it.)  

Timeline:

Abstracts submissions:           1 April 2023

Abstract decisions:                  30 April 2023

FULL paper submissions:       30 September 2023

Publication:                             Mid 2024

More information:

https://www.emeraldgrouppublishing.com/calls-for-papers/immersive-technologies-hospitality-and-tourism

The Journal of Historical Research in Marketing invites submissions for a special issue focused on ‘Marketing History in Spain.’ Several overarching themes are planned including historical studies of marketing within Spain and the ways in which Spain has been marketed beyond the country's borders, the use of several tools to promote products and brands, the adaptation of marketing strategies imported from abroad, the Franco period (before and after) in consumption and marketing, the development of new consumer identities amongst women or children, mass tourism, brand Spain influence, regionalism marketing.

This special issue provides researchers an opportunity to present historical research on all areas of marketing with a specific focus on Spain. For this special issue of JHRM, the co-editors are open to historical and historiographic topics in a variety of areas addressing marketing histories in Spain from a global perspective or a specific area.

Topics areas:

Submissions Information:

Submissions are made using ScholarOne Manuscripts. Registration and access are available at: http://mc.manuscriptcentral.com/jhrm.

Author guidelines must be strictly followed. Please see:   https://www.emeraldgrouppublishing.com/journal/jhrm#author-guidelines

Guest Editors:

• María Elena Aramendia-Muneta, Universidad Pública de Navarra, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.
• Felipe Ruiz-Moreno, Universidad de Alicante, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.
• María Pilar Martínez-Ruiz, Universidad de Castilla-La Mancha, Spain, This email address is being protected from spambots. You need JavaScript enabled to view it.

Key Deadlines:

Opening date: 23/01/2023

Closing date for manuscripts submission: 31/07/2023   

Closing date for abstract submission: 31/03/2023   

Email for submissions: This email address is being protected from spambots. You need JavaScript enabled to view it.

More information:

https://www.emeraldgrouppublishing.com/calls-for-papers/marketing-history-spain

Journal of Management and Business Education (JMBE) is published by European Academy of Management and Business Economics (AEDEM) and supported by Fundación Camilo Prado. JMBE’s mission is to contribute to management and business education by publishing original research works that address the processes of teaching and learning business management from any approach. JMBE is an Open Access, Peer review, English & Spanish language journal. It represents an excellent forum for promoting critical discussion on current innovations within Management and Business Education. This journal subscribes to the principles and guidelines of the Committee on Publication Ethics (COPE).

The Journal of Management and Business Education invites submission for a special issue focused on “Education for Sustainability in Business Economics”.

Theorical and practical contributions on SDG integration in: teaching; business schools; business; community and stakeholders are welcome.

Submission deadline: June 30, 2023.

More information: https://www.nitoku.com/@journal.mbe/issues

AIRSI2023 is an international conference focused on the application and effects of technologies that are part of the so called Industry 4.0 (artificial intelligence, robots, virtual assistants, avatars, metaverse, augmented reality, virtual reality, big data, blockchain, NFTs, etc.). Specifically, the aim of this conference is to deepen and broaden the current understanding of the use of all these new technologies to offer all kind of products and a wide variety of services (e.g., tourism, hospitality, marketing, banking, education, health, etc.) by focusing on their effects on value creation, relationship outcomes (e.g., satisfaction, loyalty, engagement, profitability), customer perceptions (e.g. trust) and concerns (e.g. privacy, security, etc.), ethical issues and other related aspects.

Topics of interest for the Conference include, but are not limited to:

• Artificial Intelligence, Digital Transformation
• Immersive Technologies: Virtual reality, Augmented reality, Metaverse
• Robots, Avatars, Chatbots, Virtual Assistants, Smart speakers
• Social media, Virtual influencers, Omnichannel strategies
• Internet of Things, Big Data, Blockchain, NFTs, etc.

Possible contributions:

• Theoretical or empirical (quantitative or qualitative)
• Extended abstract (1000 words)
• Work in progress (4000 words)
• Full papers (6000 words)

Deadline:

• Submision deadline: 31 march.
• Early registration: 1 may (195€)
• Celebration dates: 15-17 may (AIRSI Metaverse)

Publication opportunities:

• International Journal of Contemporary Hospitality Management. Immersive Technologies in Hospitality and Tourism
• Journal of Service Management. The Future of Work Service Employee-(Ro)bot Collaboration

Best Paper Awards:

• Best Extended abstracts, Work in progress and Full papers
• Special awards for papers based on doctoral thesis
• Scholarship available for doctoral students

More information:

https://airsi.unizar.es/