10th International Conference on Research on National Brand & Private Label Marketing (NB&PL June 2023)

The tenth edition of this conference, NB&PL2022, will be held on June 26th – 27th 2023 at the UB (University of Barcelona) Business School.

The theme of conference is any retailing, private label and/or national brand issues.

This conference is supported by Springer, which will publish all accepted and presented papers in a conference book, both in hard copy and online. Accepted papers will be available to a worldwide audience on Springer's platforms.

The conference will take place in hybrid format:

1) Regular presentation, entailing attending the conference and presenting the paper;

2) Online presentations, with a reduced conference fee, through the platform to be used for such matter.

For your convenience, these are the important dates:

  • Submission date at This email address is being protected from spambots. You need JavaScript enabled to view it.: December 31st 2022
  • Notification date: February 5th 2023
  • Paper camera-ready: March 1st 2023
  • Springer book: At least one of the co-authors must register by March 5th, 2023.
  • Conference Dates: June 27th – 28th 2023


Prof. Francisco J. Martínez-López, University of Granada, Spain.
Juan Carlos Gázquez-Abad, University of Almería, Spain.
Katrijn Gielens, UNC Kenan-Flagler, USA (EIC of the Journal of Retailing)

Please, visit this conference edition´s website  for further information: http://www.nb-plmarketing.org/2023-edition/welcome

logoaem fondoazul1.fwThe Spanish Association of Academic and Professional Marketing



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