Conference Theme
Tourism is entering a new phase of digital transformation, one characterized not only by rapid technological innovation but also by deeper reflection on the role technology should play in shaping societies, economies, and human experiences. Artificial intelligence, immersive environments, advanced data analytics, and intelligent infrastructures are no longer emerging possibilities. They are actively restructuring how tourism is researched, managed, and experienced. At ENTER27, we invite the global eTourism community to explore how these technologies can be developed and deployed in ways that strengthen human values and social well-being.
For more than three decades, the ENTER eTourism Conference has served as the leading international forum at the intersection of tourism, technology, and innovation. ENTER27 continues this tradition by bringing together scholars, practitioners, policymakers, and technology innovators to critically examine how digital transformation is reshaping tourism systems and how these transformations can be guided toward more responsible, inclusive, and human-centered futures.
ENTER27 aims to foster this dialogue on how tourism technologies can evolve toward human-centered digital ecosystems that balance innovation with responsibility and tangible economic effects for tourism companies. At the same time, it encourages reflection on how researchers can develop new conceptual frameworks and methodological toolkits to better understand the complex interactions between humans, technologies, and tourism systems.
We invite the academic and professional research community to submit cutting-edge research and innovative case studies exploring the evolving relationships between technology, people, and tourism ecosystems. In particular, we welcome contributions addressing questions such as:
- The role of technology and artificial intelligence, including robotics, in enhancing human experiences, creativity, and meaningful interactions in tourism.
- Economic aspects of the implementation of robotics, artificial intelligence and other technologies in tourism from the perspectives of the companies, tourists, employees and other tourism stakeholders.
- Approaches that place people, communities, and societal well-being at the centre of digital tourism innovation, including issues of inclusion, accessibility, and quality of life.
- The ethical and societal implications of digital technologies and how they shape trust, responsibility, transparency, and human agency in tourism systems.
- The ways in which digital tools—such as social media, user-generated content, and tourism analytics—influence tourist behaviour, decision-making, and experience co-creation.
- Human-centred perspectives on information systems, recommender systems, data-driven services, intelligent platforms, and their role in shaping tourism interactions and value creation.
- The design and governance of platform ecosystems, smart destinations, and digitally mediated tourism networks, with a focus on human-centred and participatory approaches.
- Studies on the impacts of advanced technologies on tasks and jobs in tourism (substitution, augmentation, transformation, creation), including changes in the employee skills requirements, new job profiles, employee well-being and decent work.
- Methodological innovations that help researchers better understand the interplay between humans, technologies, and tourism practices, including novel computational, experimental, and qualitative approaches.
The International Federation for IT and Travel & Tourism (IFITT) invites academics, industry professionals, destinations, technology companies, and NGOs to join us in advancing a digital future for tourism that is innovative, responsible, and profoundly human-centered.
Let us explore together how technology can serve not only efficiency and growth, but also people, communities, and the planet.
Informal Networking Opportunities with Experts
The conference offers a worldwide and unique forum for attendees from industry, academia, government, and other organizations to actively exchange, share, and challenge state-of-the-art research, education practices, and industrial case studies on the application of information and communication technologies in travel and tourism. ENTER27 eTourism conference attendees will have a unique opportunity to learn from and network with interdisciplinary experts who work at the intersection of tourism and technology.
More information ENTER27
https://ifitt.net/enter-conference/enter27/call-for-contributions-for-enter27/
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