Noticias
SPECIAL ISSUE EN JOURNAL OF SERVICE THEORY AND PRACTICE SOBRE TECNOLOGÍAS INMERSIVAS Y EXPERIENCIAS DE SERVICIO
The Journal of Service Theory and Practice has announced a Call for Papers for the Special Issue entitled “Immersive Technologies and Sensory Service Experiences: Redefining the Customer Journey and Value Creation in the Age of AI”, focused on the...
ELVIRA FERRER BERNAL, NUEVA DOCTORA POR LA UNIVERSIDAD DE MURCIA
El pasado 20 de febrero tuvo lugar el acto de defensa de la Tesis Doctoral titulada “Brand activism communication in the age of polarization”, presentada por Elvira Ferrer Bernal y dirigida por el Dr. Salvador Ruiz de Maya (Universidad de Murcia)....
JOURNAL OF SUSTAINABLE MARKETING; SPECIAL ISSUE: “FROM AISLES AND PLATFORMS TO ECOSYSTEMS — RETHINKING RETAIL FOR A SUSTAINABLE ERA”
The Journal of Sustainable Marketing invites submissions for its upcoming Special Issue exploring how retail is evolving through digitalization and sustainability. We seek conceptual, empirical, and experimental research offering new insights into...