Candidatos al premio al mejor artículo de investigación en marketing (Edición 2023, artículos publicados en 2022)

El premio (un premio y 2 accésits) al mejor artículo de investigación en marketing publicado en 2022, que se dará a conocer durante la celebración de la Asamblea General de AEMARK en septiembre 2023, contará con el comité evaluador formado por D. Enrique Bigné Alcañíz (Universitat de València),  Dña. Maria José Sanzo Pérez (Universidad de Oviedo) y Dña. María Isabel Rodriguez Escudero (Universidad de Valladolid.

En esta  edición, se han recibido un total de 15 trabajos que cumplían con las bases del premio. La relación completa de las investigaciones recibidas ha sido la siguiente (por orden alfabético):

 

Artículos (en orden alfabético)

doi

Cambra-Fierro, J., Gao, L., Melero-Polo, I., & Patrício, L. (2022). Theories, constructs, and methodologies to study COVID-19 in the service industries, The Service Industries Journal, 42:7-8, 551-582.

https://doi.org/10.1080/02 642069.2022.2060209

Casado-Aranda, L.-A., Sánchez-Fernández, J., & Ibáñez-Zapata, J.-Á. (2022). "It is all about our impulsiveness – How consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners". Journal of Retailing and Consumer Services, 67, 102997.

https://doi.org/10.1016/j.jr etconser.2022.102997

Casado-Aranda, L.-A., Sánchez-Fernández, J., & Viedma-del-Jesús, M. I. (2022). "Neural Responses to Hedonic and Utilitarian Banner Ads: An fMRI Study". Journal of Interactive Marketing, 57(2), 296-322.

https://doi.org/10.1177/10949968221087259

Escario, J.J., Rodríguez-Sánchez, C., Valero-Gil, J., & Casaló, L.V. (2022). COVID-19 related policies: The role of environmental concern in understanding citizens’ preferences. Environmental Research, 211, 113082.

https://doi.org/10.1016/j.e nvres.2022.113082

Flavián, C., Pérez-Rueda, A., Belanche, D., & Casaló, L.V. (2022). Intention to use analytical artificial intelligence (AI) in services – the effect of technology readiness and awareness. Journal of Service Management, 33(2), 293-320.

https://doi.org/10.1108/JO SM-10-2020-0378

Frías-Jamilena, D.M., Fernández-Ruano, M.L., & Polo-Peña, A.I. (2022). "Gamified environmental interpretation as a strategy for improving tourist behavior in support of sustainable tourism: The moderating role of psychological distance".

Tourism Management, 91, 104519 

https://doi.org/10.1016/j.t ourman.2022.104519

Herzallah, D., Muñoz Leiva, F., & Liébana-Cabanillas, F. (2022). To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce. Journal of Research in Interactive Marketing, 16(4), 477-493.

https://doi.org/10.1108/JRI M-05-2021-0145

Ibáñez-Sánchez, S., Orús, C., & Flavián, C. (2022). Augmented reality filters on social media. Analyzing the drivers of playability based on uses and gratifications theory. Psychology & Marketing, 39(3), 559-578

https://doi.org/10.1002/ma r.21639

Jiménez-Barreto, J., Rubio, N., Mura, P., Sthapit, E., & Campo, S. (2022). "“Ask google assistant where to travel” Tourists’ interactive experiences with smart speakers: An assemblage theory approach". Journal of Travel Research, 62(4),

734–752

https://doi.org/10.1177/00 472875221094073

Liébana-Cabanillas, F., Muñoz-Leiva, F., Molinillo, S., & Higueras-Castillo, E. (2022). Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint. Financial Innovation, 8(1), 1-25 

https://doi.org/10.1186/s4 0854-021-00328-z

Liu, H, & Sese, F.J. (2022). "The impact of mobile app adoption on cross-buying: The moderating roles of product category characteristics and adoption timing". Journal of Retailing, 98(2), 241-259.

https://doi.org/10.1016/j.jr etai.2021.02.002

López, M., Sicilia, M., & Verlegh, P. W. J. (2022). "How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives". Journal of Research in Interactive Marketing, 16(1), 154-171.

https://doi.org/10.1108/JRI M-03-2020-0059

Minguez, A., & Sese, F.J. (2022). "Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits". Journal of Business Research, Volume 148, 356-367

https://doi.org/10.1016/j.jb usres.2022.04.051

Rojas-Lamorena, Á.J., Del Barrio-García, S., & Alcántara-Pilar, J.M. (2022). "A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling". Journal of Business

Research, 139, 1067-1083 

https://doi.org/10.1016/j.jb usres.2021.10.025

Schepers, J., Belanche, D., Casaló, L.V., & Flavián, C. (2022). How smart should a service robot be? Journal of Service Research, 25(4), 565-582.

https://doi.org/10.1177/10 946705221107704

 

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