Driving excellence in marketing education, research, and practice.

AEMARK is an organization dedicated to supporting professionals in the field of marketing,including professors, researchers, executives, and consultants

Enhancing Marketing Education and Practice

Conferences
Seminars
Journal

What is Marketing?

Marketing as a science: A science that studies behaviors and the processes ofcreating and developing relationships derived from theexchange of value offers among people, organizations,and society in general.

 

Marketing as an activity: A set of processes that include (i) identifying the needsof the target audiences of a for-profit or non-profitorganization; (ii) creating, communicating, distributing,and exchanging offers that provide value to current andpotential customers, partners, and society in general.

 

These definitions are the result of a participatoryprocess among AEMARK members. A committeeof experts evaluated the 22 proposals receivedand reached a consensus definition, which wassubmitted to the Royal Spanish Academy (RAE) in2018. This request is currently under review andhas not yet received confirmation from the RAE.The committee was composed of MiguelSantesmases Mestre (Chair), Enrique BignéAlcañiz, Carlos Flavián Blanco, Teodoro LuqueMartínez, Rodolfo Vázquez Casielles, and MaríaJesús Yagüe Guillén.

News

Join AEMARK with more than

Academics and Professionals in the Field of Marketing

Why become a member of AEMARK?

DISCOUNTS

on activities organized by AEMARK

Required to be eligible for

AWARDS

MONTHLY NEWSLETTER

from the association and information shared by other members with the community