The journal Arts and the Market, published by Emerald Publishing, invites submissions for the Special Issue “Consumption Trends of Cultural and Creative Products in ‘Phygital’ Contexts”, which aims to explore emerging consumption trends in cultural and creative products and services within environments that integrate physical and digital experiences.
Guest edited by Elisa Salvador (ESSCA School of Management, France) and Carmen Pérez-Cabañero (University of Valencia, Spain), this Special Issue seeks to advance understanding of consumer behaviour in the cultural and creative industries. Particular attention is given to the role of artificial intelligence, immersive technologies, sustainability, and the economic, psychological, social, and technological factors shaping consumption decisions.
The call welcomes theoretical, conceptual, and empirical contributions, including qualitative and quantitative studies, as well as case studies offering new insights into cultural consumption across different geographical and social contexts.
The deadline for manuscript submissions is 15 February 2027. Manuscripts should be submitted through the ScholarOne platform, selecting the relevant Special Issue.
More information: https://www.emerald.com/aam/calls-for-submissions/1984/Consumption-trends-of-Cultural-and-Creative
