Special Issue “Consumer behavior on sustainable issues”. Management Letters/Cuadernos de Gestión (ESCI, SCOPUS)

For this Special Issue, you are invited theoretical, conceptual, and empirical works on the following topics (but which are not limited to):

  • Corporate social responsibility and consumer perceptions, sentiments, and behaviors.
  • Consumers´ engagement in CSR activities.
  • Consumers’ attitude–behavior gap towards CSR.
  • Ethical decision-making processes, company CSR endeavors and consumer choices.
  • Changes in consumer behavior in response to sustainability.
  • Responsible consumption: proximity products, local products, fair trade, etc.
  • Sustainable marketing strategies (CSR communications, etc.).
  • The challenges and opportunities for marketing in CSR terms.
  • Digital marketing and social media strategies, sustainability, and marketing tactics.

For this special issue we have partnered with the Society for Marketing Advances (SMA). The Special Issue is open to all work related to the call. However, priority will be given to papers accepted to the SMA Conference for 2021.

For information regarding the conference and submission guidelines please visit the SMA website: https://www.societyformarketingadvances.org/ 

Submissions to the conference open March 1, 2021 and close June 30, 2021.

More information:

http://www.ehu.eus/cuadernosdegestion/revista/en/call-for-papers-en

Open for submissions: November 10th, 2021

Deadline: February 28th, 2022

Guest editors:

Sandra Castro-González, Universidad de Santiago de Compostela (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Patricia Martínez, Universidad de Cantabria (This email address is being protected from spambots. You need JavaScript enabled to view it.) to submit original papers.

logoaem fondoazul1.fwThe Spanish Association of Academic and Professional Marketing

banrevista_v2.jpg
esic_logo_azul1.fw1.png
Image
contact_bot_en.fw.png
socios_btn_en.fw.png

 

rrsslog.fwconlink.fw Facebook Twitter Instagram

Cookies make it easier for us to provide you with our services. With the usage of our services you permit us to use cookies.
More information Ok Decline