Special Issue in Sustainability (Journal MDPI indexed in SCCI Q1): Putting Purpose First: Encouraging Ethical Behavior through Drivers for Sustainability

For this Special Issue in Sustainability, you are invited to submit original papers to main purpose is to stimulate the debate on the decision-making processes related to ethical and responsible practices by both consumers and organizations, based on a sustainable approach. With this special issue, we hope to join contributions, which propose sustainable marketing strategies to improve a better understanding of this topic, especially important when we consider the rapid modifications in consumers’ habits that have arisen in recent times due to the COVID-19 pandemic. We welcome scientific papers that covers (but is not limited exclusively to) the following topics:

  • Sustainable brands: values such as transparency, sustainable sourcing, etc., attributes, positioning, social–environmental labels, and certifications;
  • Consumer perception and attitudes of sustainable brands and green consumer segmentation;
  • Economic, social, and environmental sustainability practices that benefit customers, locally produced goods or support of local communities;
  • Practices oriented toward fostering a more sustainable procurement and supply chain management, and which have an impact on consumption, such as energy saving and reduction on water/plastic usage;
  • Improving shopping experience in the digital and sustainability age;
  • Social innovation, movements, and business in transitions to sustainability;
  • Sustainable tourism and mobility.

Papers might employ a range of research methods including, but not limited to, conceptual models and theoretical investigation, systematic literature reviews, analytical empirical models, such as data-driven methodologies, surveys, simulation, or case studies. Successful real-world implementations are strongly encouraged.

More information:



15 September 2021.

Guest Editors:

Mónica Gómez-Suárez -Universidad Autónoma de Madrid (This email address is being protected from spambots. You need JavaScript enabled to view it.)

Victoria Labajo - Universidad Pontificia de Comillas (This email address is being protected from spambots. You need JavaScript enabled to view it.)

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