Guest Editors:
- Dr. Justin Paul, University of Puerto Rico, San Juan (Puerto Rico) This email address is being protected from spambots. You need JavaScript enabled to view it.
- Dr. Jane Menzies, Deakin University (Australia)
- Dr. Sreejesh S, Indian Institute of Management, IIM-K, Kerala (India)
A subject advances when studies are designed in a way that builds logically based on the findings of PRIOR studies. Such Review studies identify research gaps and suggest exciting new directions for a given field of research with reference to Methodology, Constructs/Variables, Theory and Contexts. They can also be focused on Antecedents or related factors.
In both systematic literature reviews and meta-analysis, at least 20% of the paper should be dedicated for developing future research agenda. Theme-based Reviews, Theory-based reviews and Method-based reviews are welcome.
We urge researchers to focus on reviewing the Methods used in Prior studies, Theories used in Prior studies, Contexts and constructs studied and thus identify the research gaps and focus on future research agenda development, as seen in the listed (specimen) Review articles.
While selecting the topics for Review, please avoid the topics in which a comprehensive review has been published in the last 3 years. Papers should be based on Journal selection criteria, article selection criteria etc.
We propose to consider different types of Reviews in all areas of Marketing:
- Theory-based Review
- Theme-based Systematic Literature Reviews with Directions for Future Research
- Framework based Review
- Structured Review focusing on Methods, Constructs, Context and Theories
- Meta- Analysis
- Review aiming for Theory/ Theoretical Model/Framework Development
- Bibliometric Analysis
Important dates:Submission dates: 1 January 2020-1 May 2020
Expected date of publication: Dec 2020
The Spanish Association of Academic and Professional Marketing
